Factors that makes language change:
External Factors-Cultural changes/technological innovations/social conventions
Changing Social Ideas-LGBT to replace terms that could be seen as derogative
Cultural Changes-Losing the words original significance 'Guy' to mean any man replacing the word 'fellow'
Internal Factors-Can effect semantic change for example an actual virus can be likened to a computer virus
Simon Heffer language article:
https://elevate.cambridge.org/elevate/Reader/viewer.aspx#book/151/Ch16_04/pos_48.357478065700874
What processes of change does Heffer make reference to in some of his examples?
'Rubbish' becoming an adjective i.e. 'a rubbish football team'/'a rubbish film' and he goes onto say that this isn't needed as the English Language has multiple way sin describing something which is of low quality or inadequacy
In this article, Heffer adopts a strongly prescriptivist stance. What words or phrases does he use to illustrate his opinions?
(SEE LINK)
What other attitude towards language change can be identified?
(SEE LINK)
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